San Francisco Bay Area Family Photographer

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Maternity Clothes: Where to Shop Online and in the Bay Area

Hey there, moms-to-be! Pregnancy is an incredible journey, and one of the most exciting parts is dressing up that beautiful bump for maternity photos. I know you want to feel comfortable and stylish during these photoshoots, so let’s help you shine!

Here are some tips to get you started, and I’ve rounded up some amazing places to shop for maternity clothes, both online and in the Bay Area. And guess what? There's a new online styling service that's making maternity shopping even more personal and hassle-free – Rove!



Maternity Photo Session Tips:

Before diving in, here are some important considerations for planning your maternity photo session outfits:

  1. Location:

    Whether you choose a picturesque San Francisco Bay Area outdoor setting or decide to keep things cozy at home, you’ll want your outfit to complement the surrounding environment.

  2. Overall Desired Look or Feel:

    Determine the style you want your maternity photos to convey. Let me know about your vision, and we'll work together to ensure your expectations are met.

  3. Intended Use of Photos:

    Consider how you plan to use the maternity photos, whether as wall art, in an album, or for social media. If you want your photos framed in your home, think about how the colors you choose for your clothes will look framed in your home.

  4. Weather in the Bay Area:

    The Bay Area's weather can be cool, especially at sunset. Incorporate a warm layer into your wardrobe for outdoor shoots to stay comfortable and relaxed during our session.

For more helpful tips, check out my other blog post: Top Tips for What to Wear for Maternity Photos


Now, let's dive into some fantastic places to shop for maternity clothes, both online and locally:

Online Maternity Shopping:

  1. ASOS Maternity:

    ASOS Maternity’s online store is a treasure trove of trendy and affordable maternity clothing. Whether you're looking for a chic dress for a glamorous photoshoot or a comfy yet stylish ensemble for a casual outdoor session, ASOS Maternity has got you covered. Trust me; you'll be scrolling through their collection for hours!

  2. PinkBlush:

    If you want to look effortlessly fabulous in your maternity photos, PinkBlush is the place to be. Their online store is filled with chic dresses, tops, and jeans. Plus, they have adorable matching outfits for the whole family, including your little one on the way!

  3. Motherhood Maternity:

    Motherhood Maternity offers a wide range of sizes at an affordable price. Their collection ranges from everyday essentials to elegant pieces perfect for your maternity photoshoot. The best part? They often have fantastic sales and discounts, so you can splurge a little on that dream outfit without breaking the bank.

  4. Quince:

    Quince offers a thoughtfully curated selection of maternity clothing designed to combine comfort and style for expecting mothers. Their maternity collection features a range of essential pieces crafted with a focus on quality and affordability. From cozy maternity leggings and versatile tops to stylish dresses and comfortable loungewear.

  5. Nordstrom:

    For the best variety in styles and prices, you can’t go wrong with a department store like Nordstrom. With one search for “maternity dresses,” it has over 300 results, ranging in price from $28 to $650…there’s something for everyone!

Other great online shops: Hatch Maternity, A Pea in the Pod, H&M


Bay Area Local Maternity Shops:

  1. Mom’s The Word:

    Located at 3385 Sacramento Street in Presidio Heights in San Francisco. This shop has been around for over 20 years and offers a wide selection of styles and prices. They aim to make women feel beautiful in a supportive environment, offering expert advice. Additionally, they prioritize their employees' well-being and give back to the community through financial support for local non-profit organizations.

  2. Nest Maternity:

    Located in San Francisco at 1839 Divisadero Street. This local gem has a great selection of maternity clothes, friendly staff, and even some clothes for your newborn baby. They also carry swimwear, diaper bags, and accessories like belly bands and bra extenders.

  3. Mommy’s Trading Post:

    Located at 1428 Park St. in Alameda. Mostly a second-hand shop, but they offer a wide variety, plus some new items as well. You can find maternity clothes, baby and kids clothing, accessories, toys, etc… and they’re always updating what’s in store on their Instagram page with new incoming pieces.

  4. Target (Various Locations):

    And let's not forget about Target. I know it’s not a local business, but they have dedicated maternity sections in various locations across the Bay Area. It's perfect for finding affordable and trendy maternity clothing, whether it's a casual look or something more dressed up. Many of my clients have used them and their ouftits were super cute!


Now, let me share something exciting with you! If you want to take your maternity clothing shopping experience to the next level, consider trying out Rove. It's a fantastic online styling service that connects you with expert stylists who understand your unique needs. Here's how it works:

  1. Pick a Stylist:

    Choose from Rove Styling's inventory of expert Stylists who specialize in various occasions, style types, and fashion focus areas. Whether you're looking for that perfect maternity photoshoot outfit or just some stylish everyday wear, Rove has the right Stylist for you.

  2. Book a Service:

    Book your Stylist for whatever you need, whether it's help with a single item, a complete maternity outfit, multiple outfits for different occasions, or even a video consultation to get personalized advice.

  3. Share the Details:

    The more information you provide, the better your Stylist can assist you. Take just 5-10 minutes to share some details about yourself, your style, and what you're looking for. Tell them about your maternity photoshoot plans and style preferences – you can fill in as much or as little as you want.

  4. Receive Personalized Help:

    In as little as one day but usually no longer than 3 days, your dedicated Stylist will deliver a shoppable page of curated recommendations tailored to your maternity photoshoot needs. You'll even have the chance to provide feedback and iterate if necessary. If you've booked a video call, you and your Stylist will find a convenient time to meet and discuss your style goals.

With Rove, you get the expertise of a personal stylist at your fingertips, making your maternity clothing shopping experience not only fun but also incredibly personalized.


I hope this guide helps you in your maternity clothing shopping adventures, and I highly recommend checking out Rove for that extra touch of personalization. Whether you're browsing online or exploring local boutiques, the goal is to feel fabulous and confident during your maternity photoshoot. Remember, this is a special time in your life, and these photos will capture the beauty of it forever. So, enjoy the process, embrace your bump, and rock your photoshoot with style! Cheers to motherhood and all the wonderful moments it brings.